Endhiran upcoming indoor shooting at AVM studio

Aishwarya Rai-Rajnikanth starrer Endhiran, the Tami movie starts its next schedule of shooting in the AVM studio on September 10. The film has completed 85 % percent of its shooting.

Superstar Rajnikanth’s magnum opus ‘Endhiran’ is fast on the heels of completion, as the actor himself had announced that 85 percent of filming has been done. According to the sources, director Shankar has called back his team for the next schedule, which will start rolling from September 10.
The previous schedule was shot in and around the regions of Mayajaal Multiplex, situated in the outskirts of Chennai.This upcoming schedulewill be shot in an indoor set at AVM Studios. Although, director Shankar hasn’t confirmed officially about the film’s completion, sources close to him have stated that it will be the final schedule for this two and a half years project.
Once, the filming is done the entire team will kick-start vigorous promotions, as Sun Pictures has planned for a unique approach while HBO will promote the film across western countries.



Courtesy: calcuttatube.com

'Endhiran' – from Kollywood to Hollywood

Sun Pictures is all set to make director Shankar's dream of making it to Hollywood come true. It's on the verge of a tie-up with HBO which will see' Endhiran' being released in the West simultaneously.

'Endhiran' will be subtitled in English and released in Hollywood simultaneously, making it the biggest opening for the film industry. Rajinikanth's 'Sivaji' had raked in good money overseas and has made things easier for Shankar.

With promotion in full swing, the film is progressing well after having suffered due to the recent cyclone in Chennai. The crew is about to finish the shoot at VIT University College in Vellore. The next stop is Top Slip and Valparai and the crew will then move to Kulu Manali next year.

Meanwhile there are reports that say that a Benz car has been purchased for the film at a whopping cost of 90 lakhs. According to reports an important scene feautring Rajnikanth and Aishwarya Rai will be shot in a brand new high-end Benz car.

Superstar Rajinikanth is also said to be working out with a rigorous schedule, to fit the role of a scientist and a robot (the actor plays two roles in the film), and also to look slim fit enough to romance Aishwarya Rai.

Courtesy: indiaglitz.com

Shankar's dream to come true

Director Shankar’s dream of making it to Hollywood might well come true, thanks to the efforts of Sun Pictures, who has taken over the production rights of the director’s mega Project Endhiran: The Robot. The production house is on the verge of a tie-up with HBO which will see Enthiran being released in the West simultaneously.

Sun Pictures has been striding in where others fear to tread. It is releasing small-budget films that would have otherwise floundered in today’s market, and turning them into box-office hits with aggressive marketing and shrewd campaign. The success of Kaadhalil Vilzunden, Thenavettu and last week’s release Dindugal Sarathi might not have been possible without Sun Pictures’ effort.
The timing of Sun Pictures’ entry is more significant. It has entered the field with vigor, when many corporate filmmakers are struggling to stay in the field in this grim economic scenario.
When Ayangaran and Eros started to back off from Shankar’s mega-budget Enthiran, Sun Pictures came to the rescue, taking over the film and getting Shankar and Rajini to announce it on TV. Enthiran’s budget has now crossed Rs. 150 crores, according to the sources.
Sun Picturs has plans to market Enthiran abroad with English subtitles. It will be released in Hollywood simultaneously, making it the biggest opening for the Tamil film industry. It might just be a wise move given the popularity of Shankar, rajinikanth, and of cource, Aishwarya Rai in US. It may be recalled that Rajini - Shankar’s Shivaji had raked in good money overseas.


Courtesy: chennaionline.com