Wednesday, December 26, 2007
Mission Ustaad Salutes Women
What’s common with the stars of Mission Ustaad – Mahalaxmi Iyer, Sunali Rathod, Shweta Pandit and Vasundhara Das? Well, they all have a reason to smile and give their best in this week’s episode of Mission Ustaad. Kailash Kher, Roop Kumar Rathod, Naresh Iyer and Mohit Chauhan also join their respective team members to lend their voices to some of the most popular film songs. From the latest hits like ‘Chote Chote Sheheron se’ to the evergreen songs like ‘Aaj phir jeene ki tammanna hai’ and many more, the 8 versatile and talented singers enthralled the judges and audience. Catch the power-packed performance with one mission…. The Mission to salute and spread the message of WOMEN EMPOWERMENT this Friday & Saturday, December 28th & 29th, at 9 pm only on 9X.
Week on week, Mission Ustaad contestants take the responsibility of spreading awareness to make our country and the world a better place. This week too, it will continue its endeavour with yet another wonderful theme of ‘Women Empowerment’. Mission Ustaad will treat viewers with exciting performances by the singers who will enlighten viewers about women empowerment through their soul-rendering songs based on this week’s theme - ‘Nari Shaktishali toh desh Gauravshali’
The episode will kick start with a mind-blowing performance by Roop Kumar Rathod and Sunali Rathod who lend their melodious voices to ‘Aaj phir jeene ki tammanna hai’.’ Vasundhara Das & Mohit Chauhan choose ‘Mann Ke manjire’ to get the message across to the viewers. Naresh Iyer and Shweta Pandit the youngest Jodi, will further enthrall the judges and audiences with their splendid performance. Last but not the least Kailash Kher and Mahalaxmi Iyer sing ‘Mein yaar manana ni’ to spread the message of Women Empowerment.
And if you thought women empowerment is all about serious performance from these stars, all are in for a surprise. Saturday’s episode will start with an engrossing performance from the ‘Chak De’ girls on ‘Baadal per paao hai’ from the most inspirational movie of the year ‘Chak De’. Kailash Kher and Mahalaxmi Iyer will further get audience gyrating to ‘Nachle’ from Lakeer. This will be followed by Naresh’s and Shweta’s stupendous performance on ‘Oolalala’ from Sapney. The remaining two jodis - Roop - Sunali Rathod and Vasundhara Das - Mohit Chauhan will further treat the viewers with foot-tapping compositions.
Amidst all the zeal, emotion and excitement the singers also make some thought provoking statements and voice out some very strong opinions on women empowerment. Will the judges be moved by their opinion? Will Roop & Sunali’s logic to choose the song be justified to the theme? Will Vasundhara Das & Mohit Chauhan impress the judges? Will Naresh & Shweta succeed in spreading the message across the viewers? And who will be the Ustaad Jodi? All this and much more on MISSION ustaad on Friday, December 28 & Saturday, December 29, at 9 pm only on 9X.
Courtesy: India-forums.com
Thursday, December 13, 2007
9X's Mission Ustaad theme changes to Khwaaish
On 14-15 December at 9 pm on 9X, the theme is Khwaaish, which symbolizes the desire to reduce disparity. Starting the episode in the patriotic spirit, feature writer and poet extraordinaire Javed Akhtar will recite a poem which he recited on the occasion of India's 60 th year of Independence.
Kick starting the Friday episode will be winner of last week- Roop Kumar and Sunali, who will belt Ruk Jaana Nahin Tu from the movie Imtehaan, followed by the next jodi comprising of Kailash Kher and Mahalaxmi Iyer who will lend their voices to sing Tere Mere Sapne. Naresh Iyer and Shweta Pandit , who make up the third jodi, will together croon Dil Chahata Hai and the fourth Jodi comprising of Vasundhara Das and Mohit Chauhan of Silk Route fame will end the evening with Adnan Sami's hit number Lift Karade.
Also, the viewers will see the jodis perform on popular. The youngest singer duo - Naresh Iyer and Shweta Pandit will kick start with Lagaan's Mitwa, followed by Vasundhara Das and Mohit Chauhan's Do Deewane Sheher Mein. Kailash Kher and Mahalaxmi Iyer will sing Yuhi Chala Chal Rahi from Swadesh while Roop and Sunali will sing the track Aa Bhi Ja from the movie Sur.
The four jodis will be judged by A R Rahman, Javed Akhtar and Lara Dutta to vie for the 'Ustaad Jodi' title.
Courtesy: Businessofcinema.com
Thursday, November 29, 2007
Musical message
9X and the United Nations are ready to deliver the universal message of progress and development through their joint-venture Mission Ustad
X the new general entertainment channel from INX Media can take pride in its new musical competition show, Mission Ustad. Indrani Mukerjea, CEO, INX Media has joined forces with the United Nations (UN) and come up with a noble concept for their new musical show. Mission Ustad(MU), pairs eight professional singers from the Indian film industry as they compete against each other for the title of Ustad jodi. But, as clichéd as it may sound, the good thing about 9X’s new show is it’s for a noble cause. The prize money and generated revenue at the end of the show will be forwarded to the UN Millennium Development Fund and subsequently used for the development of India’s needy population.
In 2000, United Nations members pledged to eradicate poverty and usher development all around the world under the UN Millennium Development Goals programme. Their objective was to achieve their goals by 2015 and the resident coordinator UN in India, Maxine Olson revealed MU was a big step in achieving their target. “Mission Ustad is the perfect way to speak to millions of people and deliver our message of development and prosperity,” said Olson. Indrani Mukerjea, said the show would use entertainment as a vehicle of spreading awareness about this UN programme.
Developed by Endemol, a company which has worked on shows like Big Boss, Deal Ya No Deal and The Great Indian Laughter Challenge Dwitiya, MU has all the key elements of a singing competition. It’s got established singing pairs like Roop Kumar and Sunali Rathod, Kailash Kher and Mahalaxmi Iyer, Vasundhara Das and Mohit Chauhan and Naresh Iyer with Shweta Pandit. These jodis, who have already established themselves as successful singers, will compose original music for selected themes related to the UN Millennium fund and the best scores will make it to the Mission Ustad album. The couple that contributes the maximum number of songs will be the eventual winner. The show like any other reality based programme has a panel of judges. AR Rahman, Javed Akhtar and Lara Dutta form that panel. Rahman particular to judge the music of the compositions, Akhtar for the lyrics and Lara represents the UN as she is the official UNFPA ambassador.
It’s all too familiar for a viewer to see reality shows going overboard with emotional angles and contestant conflicts, but as AR Rahman said “MU is devoid of any histrionics. The contestants will have verbal debates about their opinions and issues, but end of the day it will all be dignified and in the country’s interest”. As a part of the show’s format the contestants will be given a chance to justify their choice of song with respect to the theme involved. Javed Akhtar added to the same saying, “The camaraderie on the show sets apart any cynicism and bitterness of the competition. MU will be a great source of inspirational programming”.
Incidentally, the show that will be hosted by Simone Singh has a rocking theme song Jaago India. The song in a sense embodies the idea behind Mission Ustad, which is to let the Indian masses know about an International programme that will help the nation’s development. And all that nobility will be delivered on 9X from December 1 in the form of an entertaining and refreshing new show.
Courtesy: Screenindia.com