Tata Sky ropes in Asin as its brand endorser

South Indian actress Asin, who is set to make her Bollywood debut in the film Ghajini, has been roped in by Tata Sky to endorse its direct-to-home (DTH) services. The DTH company is banking on the actress' popularity in southern markets, and the new contract is effective from January next year.

Ghajini, the Hindi remake of the Tamil hit which also starred Asin, has Tata Sky's other brand endorser, Aamir Khan, in the lead and will be released on Christmas. Khan would however continue to endorse the Tata Sky and Tata Sky+ brands.

Vikram Mehra, chief marketing officer, Tata Sky, said, "We have signed a long term association with the actress Asin and it was not limited to any particular film release. An official announcement in this regard would be made by next week."

Tata Sky has started offering Tamil films in its pay-per-view section, and also runs the Sri Venkateswara Bhakti Channel offering 'darshan' of the Tirupati deity. It plans to introduce stories in Telugu and Tamil in its value-added service for children, Active Stories.

Asin's popularity in the southern states should help the DTH service better market its product. The actress has also endorsed CavinKare, Mirinda and Colgate amongst other brands. A campaign featuring the actress is to be launched soon.


Courtesy: televisionpoint.com

‘Ghajini’ girl Asin replaces Gul as Aamir's ‘better half’

Looks like the perfectionist Khan is taking his film ‘Ghajini’ sky high. You heard! With the films first big full length promo hitting the television screens on Tuesday, the actor is going all out to promote his commercial action flick with his beautiful co-star Asin.

Bollywood Hungama confirmed the latest development with Asin where she revealed that she was signed by Tata Sky for an exclusive with Aamir Khan for their newest commercial.

Gullible? Not really. The South Indian seductress said, "Yes, you're right. I have signed a deal with Tata Sky for their next television commercial opposite Aamir Khan which goes on air on the 25th December. I haven't shot for the advert. It should be anytime soon".

Our sources have also confirmed that the advert will be shot keeping in mind the ‘Ghajini’ theme and story. The question to be asked now is where does Gul fit in the picture? We sent an sms to Gul to figure out what's the story and got a reply back from her busy dubbing schedule.

She said, "I know nothing about it. I endorse Tata Sky Plus and have shot three films with Aamir, two of which have already been aired. My commitment with them is for one year. Anything beyond that, Tata Sky knows best".

One things sure though, Gul who plays Aamir's better half in the same commercial won't be too happy to see her onscreen hubby finding a new bride. It's Tata time for Gul come December 25.

Courtesy: screenindia.com