Wednesday, April 02, 2008

FX Labs develops PC, console game for Ghajini

Ghajini producers Arvind Allu and Madhu Verma are not waiting for their forthcoming film, remake of Ghajini to be a success. Rather to make it a raging hit, they are planning aggressive marketing and promotional strategies. One of which is building a computer and console game. FX Labs will be designing the game.

The game is being built on TROQUE, the new gaming engine which is also being used for D 2.5 and Archies.

FX Labs co-founder Sashi Reddy confirms the news, "Yes, we are developing a game around the film. It will be launched a month before the film releases, that is this year end."

A team of 20 people are working on this game, in the time frame of eight months. Reddy denied commenting on the budget of the game, however sources close to the film say it is around 25 to 30 million.

FX Labs is also developing a game on Dhoom 2 titled D 2.5 which will hit the stores in April. About this trend of structuring a game as a promotional step for an unreleased film, he says, "It will create a great marketing buzz around the film and certainly draw more viewers towards the film."

This game can be adapted to Xbox and PlayStation 2 if it proves to be hit.

The game is about surviving a gruesome attack and unlocking a mystery. The game promises to feature challenging quests, stunning sound and visuals.

Courtesy:Indiantelevision.com

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