Aamir Khan (TOI photo) |
Innovation is the buzzword in movie promos today.
Take, for instance, the recent release, Rock On!!, which was publicised through live concerts. “When we were brainstorming on new ideas to promote the film, we came up with the idea of organising Rock On!! concerts across the country,” says director-turned-actor Farhan Akhtar, who made his on-screen debut with the movie. “We started with the film’s music release, which was followed by a series of concerts in Delhi, Mumbai and Pune,” he says, adding that out-of-the-box promos help a film stand out.
For his forthcoming movie, Ghajini, Aamir Khan is steering away from TV promos and going online. The actor reportedly wants a novel, user-friendly, interactive website for the film. He’s also considering a mobile phone website for the film, which will make Ghajini the first Hindi movie to have such a website.
Film-makers are also increasingly turning to Bluetooth-enabled film promotions. It works on the principle of ‘Catch them while on the move and run an end-to-end movie promo on the mobile’. Bluetooth marketing solutions company, Telibrama, is doing just that. After promoting the British movie Sucker Punch, the company is now pursuing the Tamil, Telugu and Hindi movie markets, pushing movie content at zero cost for the customer.
“This not only provides a richer media experience to the customer, but can be easily scaled up with more options like a fan club and feedback forms, which can always be added,” says Suresh Narasimha, CEO, Telibrama Communications. The company has provided Bluetooth-enabled display vans to promote Kannada films like Gaalipata and Taj Mahal.
Producer of the Kannada flick Mussanje Maatu, Vikas Jain, says Bluetooth promotions go a long way in creating excitement around a particular movie and ensure easy recall as the visuals remain on the phone.
Blogs and video-sharing site YouTube continue to be popular with film-makers, especially those wooing young audiences. “The trailers of Psycho have become a rage and it had more than 35,000 visitors. We contacted those interested in Kannada films and they’ve uploaded promos and songs on YouTube and Orkut,” says Gurudath, the producer of the film.
Interestingly, after the ban on hoardings in Chennai, action hero JK Riteesh used some pushcarts with huge posters of his recent release Nayagan.
Take, for instance, the recent release, Rock On!!, which was publicised through live concerts. “When we were brainstorming on new ideas to promote the film, we came up with the idea of organising Rock On!! concerts across the country,” says director-turned-actor Farhan Akhtar, who made his on-screen debut with the movie. “We started with the film’s music release, which was followed by a series of concerts in Delhi, Mumbai and Pune,” he says, adding that out-of-the-box promos help a film stand out.
For his forthcoming movie, Ghajini, Aamir Khan is steering away from TV promos and going online. The actor reportedly wants a novel, user-friendly, interactive website for the film. He’s also considering a mobile phone website for the film, which will make Ghajini the first Hindi movie to have such a website.
Film-makers are also increasingly turning to Bluetooth-enabled film promotions. It works on the principle of ‘Catch them while on the move and run an end-to-end movie promo on the mobile’. Bluetooth marketing solutions company, Telibrama, is doing just that. After promoting the British movie Sucker Punch, the company is now pursuing the Tamil, Telugu and Hindi movie markets, pushing movie content at zero cost for the customer.
“This not only provides a richer media experience to the customer, but can be easily scaled up with more options like a fan club and feedback forms, which can always be added,” says Suresh Narasimha, CEO, Telibrama Communications. The company has provided Bluetooth-enabled display vans to promote Kannada films like Gaalipata and Taj Mahal.
Producer of the Kannada flick Mussanje Maatu, Vikas Jain, says Bluetooth promotions go a long way in creating excitement around a particular movie and ensure easy recall as the visuals remain on the phone.
Blogs and video-sharing site YouTube continue to be popular with film-makers, especially those wooing young audiences. “The trailers of Psycho have become a rage and it had more than 35,000 visitors. We contacted those interested in Kannada films and they’ve uploaded promos and songs on YouTube and Orkut,” says Gurudath, the producer of the film.
Interestingly, after the ban on hoardings in Chennai, action hero JK Riteesh used some pushcarts with huge posters of his recent release Nayagan.
Courtesy: timesofindia.com
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