Star TV joins race for Robot

Eros International and Star TV have entered in to a multi-film content licensing deal. The deal paves way for Star TV to select from the 1900 films that are owned by the Eros International. Eros International has also announced with Sony Entertainment Television and Sahara Television in future.

It is already known that the company, planning to expand its business further, is venturing into producing Tamil films and will begin with Rajinikanth starrer Robot (Endhiran), directed by Shankar. Sameer Rao, Senior Vice-President, Strategic Planning & Commercial, Star India Pvt. Ltd said, "It gives us immense pleasure to associate ourselves with a globally acclaimed studio of Hindi Cinema, Eros International. For us it's a commencement of a long lasting relationship which we would like to extend with the licensing of many more blockbusters going forward." Pranab Kapadia, President – Distribution, Eros International, said, "This is just the beginning of a great relationship between Eros and Star, which are both leading players in the Indian entertainment domain. We look forward to working together more closely. According to PWC, the television sector in India is growing at over 22% CAGR and is slated to be worth over US$15 billion by 2012. With over 50% of programming content of Indian television networks being film based, Eros expects to see significant growth in TV syndication."

Courtesy: behindwoods.com