Shankar's 'Endhiran' starring Superstar Rajnikanth and Aishwarya is all set to be a trend-setter.
Hollywood is a pioneer when it comes to movie merchandising. Indian movies like 'Krissh', 'Hanuman', 'Bal Ganesh' and 'Drona' have been successful with movie merchandising.
Kollywood is eyeing its entry into the movie merchandising market. Industry insiders reveal that Director Shankar is planning to bring out 'Endhiran' merchandise. As a part of the marketing strategy, huge robot-like statues, mugs printed with 'Endhiran', figures of Endhiran's 'Robot' are set to be unveiled.
Courtesy: msn.com
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