ig release planned for 'Ghajini' starring Aamir Khan

Ghajini distributors, Studio 18, plan to play safe and rely on pre release hype to recover their investments in A.R. Murugadoss' Ghajini. The film will be released on Christmas Day countrywide with 1200 prints, a record that surpasses the 1050 print release of Singh Is Kingg.
"'Ghajini' will be the biggest and widest release ever, breaking the record set by 'Singh Is Kinng', which was also distributed by us," says Aman Gill, Director, Domestic Theatrical Distribution, Studio 18.
"With 'Singh Is Kinng', we set a precedent in the way the films are marketed and with 'Ghajini' we tend to go beyond that," adds Priti Shahani, Sr. V.P., Marketing & Distribution, Studio 18,
It is likely, the Studio 18 move is motivated as much by their confidence in the film as the jitters from the prevailing economic downturn. What is for sure is they are not banking on word of mouth publicity.
Attempts by Sawf News to get additional information about the release were spurned by the film's publicists - Spice PR. On an earlier occasion Spice PR's amusingly ill tempered publicist Shilpa Handa told us, "Sawf News is not important to us. It has no standing!"
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Courtesy: sawf.org