Friday, October 09, 2009

Ohh la la la- Rahman starts a musical revolution

At this point of time, when music albums aren’t making it big in Tamil Nadu, Ooh la la la has revolutionized the music industry with its grand show. A cause championed by the Mozart of Madras AR Rahman to conduct a nationwide band talent hunt is finally seeing success. The musical album that marked the debut of young aspiring musicians handpicked by Academy Award winner A.R. Rahman is riding high on success.  

Ooh la la la contest, India’s first “Band-Hunt” music show started with the tagline “Do you have music in you” and ended up with an ensemble of musicians from various backgrounds- Harish, N S Aruna, Priya, Sandhya, Kishore, M K Balaji, Vijay Narain, Nitya Andrews, Harish Sivaramakrishnan, Mrinmoy Choudhury, Karthikeyan Murthy, Leon, Prithivi, Vijay Krishnan and Guru Prasad, who got together for the music albumOhh la la la.

The album 
Ooh la la la which was produced by Saregama, one of the leading music companies in audio market saw an immense hype when it was released, as the artist were already popularized by the show. One of the tracks ‘Ondrai Seruvom’ crooned by Vijay Narain and Nitya Andrews with its strong vocals is steadily becoming a favorite among the masses. ‘Kaatrodu’, ‘Vidiyal Thalaimurai’ and ‘Edhuvum’ are gaining popularity too as they are addictively foot-tapping among the youth.  

Post the success of the music album, a lot of interest has been generated within the music fraternity and they are now approaching the young musicians, who have proved their mettle with
 Ohh la la la. The kind of success that Ohh la la la is now seeing would definitely give a push to Rahman’s dream of expanding the horizons of musicians in India.

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