Saturday, October 03, 2009

Rahman's Raag Malhar

A R Rahman shoots global video for water conservation in Filmistan Studios; gives company to U2, Shakira

After his anti-poverty anthem for the UN, A R Rahman is now shooting a music video on water conservation, which will be aired on the web.

Other performers in the webcast titled Moving Stars And Earth For Water include U2, Peter Gabriel and Shakira.

Oscar winner Rahman has based his video on his National Award winning Tamil film track Vellai Pookal.

The 3.40-minute video will be a part of the 120-minute Moving Stars And Earth For Water. Kicked off by the Canadian foundation One Drop, the webcast hopes to raise worldwide awareness on water conservation.

"I always rely on my instincts for music. I chose this track too because I felt it fit the theme," said Rahman.

The video's set in Filmistan Studios is all white. Rahman sports an all-white ensemble and it's evident that he has also crafted the message of peace into the project.

Said Deepak Gattani, founder of Rapport Global, who is directing the video, "The song speaks to today's generation, which is also why we plan to include kids in the shoot."

Added Rahman, "Now there's a 30 per cent water cut even in Mumbai, isn't it? I remember how almost everybody used to carry pots on the street to fill water in Chennai," recalling the drought in Chennai during the '80s and early '90s.

Vellai Pookal

Vellai Pookal (White flowers) is a track in Mani Ratnam's Tamil film Kannathil Muthamittal (2002).

It was written by Vairamuthu MD and composed by A R Rahman.

The first couple of lines of the song, when translated, run: White flowers make the world bloom/ Let the Earth, which is splitting apart, rise for peace.

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