Friday, October 28, 2011

A.R.Rahman is Brand Ambassador for JBL® India Brand Campaign

Harman International has signed A.R. Rahman as the brand ambassador for the JBL India and Middle East brand campaign. He will be apart of JBL by Harman’s “Hear the Truth,” a a multi-year global marketing campaign featuring an evolving roster of international musicians who want their fans to listen to music as it was intended to be heard.

Rahman will feature in the campaign highlighting “How A.R. Rahman listens to A.R. Rahman.” The campaign is directed toward exciting music lovers across the world, while showcasing the fact that the greatest performers in the world trust JBL. 

Rahman joins musical icons revered across the world, ranging from Grammy Award-winning rock band Maroon 5, multi-platinum rock band Styx and rock legends of the 80’s, Night Ranger, to China’s “King of Pop” Liu Huan.

In the coming weeks and months, Harman will launch its advertising campaign, social media engagement and more.

“The JBL brand is renowned worldwide by musicians and sound engineers for its quality sound, and our mission is to ensure their musical integrity is faithfully recreated through JBL products,” said Dinesh Paliwal, chairman, president and CEO of Harman. 

Said Rahman. “I’m very fortunate to have passionate fans who expect exciting music from me — and I sincerely believe music should be heard the way every musician intends the audience to experience it. For me, that means it should be heard on JBL equipment.” 

The JBL heritage reaches back more than 60 years and is a leader in developing audio equipment to maximize music for the digital area, developing iPad, iPhone and iPod speakers for the home and office, premium after-market sound systems for car audio enthusiasts and ground-breaking loudspeakers for home theaters and audiophiles. 

Harman International India is headquartered in Bangalore and was set up in 2009 with M. Lakshminarayan as its managing director. The company employs a workforce of over 450 people.

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