Thursday, February 21, 2008

Box Office: Jodha Akbar flops in large parts of India

Expected to rewrite box office history, Jodha Akbar at this point is hoping to not itself become history too soon at the box offices around the country. Driven physically out of Rajasthan, the film's commercial prospects elsewhere where it's allowed to screen vary from good in metros like Mumbai, Delhi, Hyderabad, Bangalore; to so so (Indore, Kolkata), to poor across Bihar, Uttar Pradesh, Chattisgarh and Gujrat where it has flopped outright.

The much hyped, mega budget magnum opus was expected to shatter opening records around the nation by its makers, but that is not happening. In fact in many small centers the Hrithik Roshan-Aishwarya Rai starrer opened to shockingly dismal 25% response and went downhill.

The film also witnessed mass attacks in places like Patna, Meerut, Gurgaon, Ahmedabad, leading to 0 collections; and as it is the box office was going well below expectations there.

Jodhaa Akbar however has been released on around 92 prints in Mumbai, which is very high. And that print saturation will help it post some big numbers in first week in Mumbai and few other places, as it is posting 40% collection during weekdays after a 80% weekend. But even there it is posting great collections in some multiplexes and dismal collections at others. The response is decidedly ambivalent even where it is generally positive and that will keep it from scaling heights it was hoping for.

Overseas, as reported first exclusively on IBOS over the weekend, the film has opened well.

However for across India, relative to cost and expectations, the mega budget Jodha Akbar looks to be leaning more towards also-rans of history not making box office history as week 1 nears its end.


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