Thursday, February 21, 2008

Sony BMG makes it official!

Sony BMG, the world's leading music company, has got the music rights of Kamal Hassan's magnum opus Dasavatharam and declared the same officially today. It may be recalled that a few weeks back published an item on this and confirmed the musical tie-ups of the company with the Tamil projects of Ayngaran International and Oscar Ravichandiran.

Now the company has just confirmed the same what we said earlier. Produced by Oscar Ravichandran and directed by KS Ravi Kumar, with music by Himmesh Reshamaiah, the songs of Dasavatharam will be released by Asia's Biggest star Jackie Chan in a grand manner on March 14th at the Nehru Indoor Stadium, Chennai.

Managing Director, Sony BMG India, Shridhar Subramaniam said, "It is a privilege for us to enter the Tamil music market with a project as grand and special as Dasavatharam. Being associated with Kamal Haasan and Oscar Ravichandiran in our very first Tamil project says a lot about the equity of Sony BMG, even in the markets, where our presence has not been significant till now. Dasavadharam is a very special beginning to the things to come and it shows our commitment to be a serious long-term player in this market. Sony BMG has always redefined the way music has been marketed, and we are looking forward to setting new standards here as well."

The press note released today further stated, "Dasavatharam is the most expected movie of the year 2008, features Kamal Haasan in ten different roles, countered by the heroine Asin's dual role in the movie. Mallika Sherawat dons an altogether different cap in this movie. She appears as a CIA agent while Jayapradha, the well-known character artist, plays another important role in the movie."

Sony has already acquired the musical rights of Superstar Rajinikanth's Robot, produced by Ayngaran International.


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