Jet Airways puts Rs.15 mn into hit London show

Jet Airways, India's largest private airlines, has announced a Rs.15 million ($378,215) sponsorship of the hit West End show, "The Lord of the Rings".

As part of the deal, the airline Monday launched the compact disc of the musical show and said songs from the CD will now be played on Jet Airways flights from December.

The music is co-scored by India's best-known music composer, A.R. Rahman.

Raja Segran, Jet vice-president for Britain, Europe and the Americas, said the partnership would help raise the company's global profile.

"Those who have travelled with us are stuck with us, because they recognise the quality of the product. This is the first step to raise awareness and profile," he told IANS at the gala launch.

Segran drew a parallel between "The Lord of the Rings" and the Indian carrier, saying innovation, quality and experience were central to both.

"We are an innovative carrier, we emphasise quality and excellence, and you need to experience us, just as you need to experience 'The Lord of the Rings'," he said.

The partnership between the production and the airline means that travellers flying to Britain on Jet are entitled to a free single price category upgrade at the show on presentation of their boarding card.

Courtesy: Mangalorean.com