T-Series acquires the Music Rights of 20 films from UTV

This can probably be touted as one of the biggest landmark deals in the Indian Music industry, which has seen a resurgence over the past few months. According to reliable sources, music label major T-Series, run by music baron Bhushan Kumar, has acquired the music rights for 20 forthcoming films of UTV Motion Pictures at a whopping Rs. 27.50 crores, in what is arguably the biggest music deal in the industry.

Some of the major titles include Dilli 6 of Rakeysh Omprakash Mehra starring Abhishek Bachchan and Sonam Kapoor at Rs. 5 crores, Main Aur Mrs Khanna starring Salman Khan and Kareena Kapoor at Rs. 6 crores. It is learnt that two films starring Shahid Kapoor were closed at Rs. 3.5 crores each.

UTV Motion Pictures is one of India's largest integrated film studios and has had a record year at the box office in the current year, with films like Jodhaa Akbar and the critically acclaimed Aamir in recent times. The studio had ventured into the music business by launching its own label UTV Music with Jodhaa Akbar, however, had Sony BMG distributing Aamir and with this partnership has possibly entered into a strategic relationship with the leader in the industry, T-Series.

Music has been an integral component of Bollywood not just in terms of content, but indeed in marketing of the film and getting an encouraging opening. When Bollywood Hungama contacted T-Series to confirm and ask if their marketing initiatives had resulted in this acquisition, they refused to comment. We will be tracking this alliance and will have more for you very soon.

Courtesy: indiafm.com